Media Blog : Chocolate Box

Monday, 13 October 2014

Chocolate Box

Marjorie Ferguson: Facial Expression Theory:

Chocolate Box: The chocolate box theory is when the model is showing either a half-smile, full-smile, their lips together or slightly parted and their face full or three-quarters to the camera. The mood that is projected from this is blandly pleasing.

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Target Grade- A

A2 Target A
To achieve my target my research, planning and evaluation must be detailed, effectively communicated
and presented digitally, using a wide variety of formats.
I need detailed research into similar products and target audience and to show the process of planning by including excellent work on shot-lists, drafts, storyboards, scripts, locations and props. I need to show full evidence of the research and planning informing the construction process.

My evaluation must reflect my excellent understanding of forms and conventions, anunderstanding of the use of new media throughout the stages of production, the way my ancillary and primary tasks combine effectively. There will be an excellent understanding of the significance of audience feedback.

My production work, across the formats, will demonstrates excellent creativity and imagination as I seek to make them as convincing as possible and it will also reflect my mastery in technical skills such as controlled use of the camera,
attention to framing, variety of shot sizes, close attention to mise-en-scène, appropriate transitions and use of sound.

Target Grade- A