Thursday 9 October 2014

Blumler and Katz


Blumler and Katz came up with the theory of the four needs in media, they said that the media must gratify these needs:


Escapism and Diversion:
Is the theory that by reading music magazines or going onto websites it allows people to get lost in a different world and to get involved in drama e.g. with celebrities, making them focus less on their own life and more on others.

Surveillance:
By reading music magazines it gives the reader more information on different artists and things going on in the music industry. This give readers a chance to find out what is really happening the world of music and celebrities.


Personal Relationships:
Music magazines offer people the opportunity to talk to each other about the magazine and the different artists and articles featured

Personal Identity :
To gain insight to ones self, finding reinforcement for personal values and finding models in behaviour by looking into the media for example; magazines or TV
shows.

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